Born in a town halfway between Venice and Padua, I graduated with a degree in Marketing and Communication from Ca’ Foscari University in 2014.

In 2015, I started my first post-grad internship at AKQA. That was the moment I realized communication was truly my calling. From the very beginning, I thrived on managing multiple projects simultaneously, juggling various platforms, clients, and brands.

You know what they say: you can be a big fish in a small pond, or a small fish in the sea. I didn't care about the size of the pond; all I wanted was to swim as fast as I could. So, I headed for the widest sea the Italian job market had to offer: Milan. There, I began working for some of the most prominent communication agencies in the business.

At the time, the industry was strictly siloed: there were accounts, social media managers, planners, and then there were the creatives. It was extremely rare to find someone capable of managing clients and social channels while also developing concepts, writing copy, and pitching ideas. I was often told to choose—to be either an account or a copywriter—or even to take a sabbatical to study copy formally. I had to earn respect and validation for my hybrid role one project at a time.

Now, with ten years in the business, balancing creativity and strategy has become my greatest strength. Over the years, I’ve developed a 360-degree expertise in content creation and management. You can be a fish of any size, or you can be a mermaid and turn your duality into something magical. That’s why I finally decided to take the plunge and go freelance.