Get Ready for Summer
Bazr
Company: Bazr
2025
The Brief
Bazr is a marketplace app where products are sold through video content produced by creators. The main product verticals are fashion and beauty, tech accessories, sport gear and gaming collectibles. The app was suffering from a negative perception of low quality and positioning, especially when trying to get new vendors for the fashion category.
Idea
To generate awareness on the fashion and beauty category, I turned a couple of creators into the protagonists of a photo shoot featuring Summer apparel and beauty products.
With a small budget available, the company could not afford to locate production on the beach or in a Summer location, so I decided to rent a flat with a beautiful terrace in the heart of Milan and create a storytelling around the idea of getting ready: ready for the first weekends out of the city, ready for the first Summer days.
Concept Development
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Project Management
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Props Styling
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Concept Development 〰️ Project Management 〰️ Props Styling 〰️
Execution
With the goal of maximum budget optimization, I organized the whole photo shoot, from scouting the location, to recruiting two small creators, to building the production plan and shooting list.
I created the looks and set for each shot, combining the brand products with a selection of props I scouted and provided. I collaborated with the Art Director to define the mood of the photo shoot: relaxed and cozy, with Summer elements mixed with neutral tones.
As the two models didn’t feel comfortable in showing too much skin, I combined the swimwear pieces with props to create looks that could showcase moments of relax before going to the beach, weekends spent sunbathing in the garden, having a drink or a snack.
Product shots were integrated in the storytelling by using the same lights and props, so that different shots could complement each other in photo carousels or IG Stories.
