The SauceCover
Heinz
Agency: Burro Studio x Dude
2026
The Brief
In 2026, to support the launch of the new Fish & Chips and Spicy Chicken sauces, Dude developed the concept of the SauceCover, an accessory for your sofa that allows you to enjoy your food without worrying about spilling the sauce and ruining your furniture. They involved Burro Studio to develop the SauceCover’s design.
Idea
We played with the American design of fried food packaging, replicating the checkered motif, but distorting it and turning it into a pattern with the brand logo. The copy “Chip Happens” is a play on words that refers to food spilling, but also evokes fried food.
Copywriting
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Concept Development
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Copywriting 〰️ Concept Development 〰️
Execution
The SauceCover became the protagonist of a hero video introducing the two sauces and a seeding activity with influencers.
